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EMC Forum 2013

Lead Your Transformation

Learn how EMC cloud solutions transform IT and business. Attend a complimentary EMC Forum and explore how Cloud transforms IT, Big Data transforms Business, and Trust transforms Cloud.

Tel Aviv – November 4, 2013

Why Attend EMC Forum?

From business trends and cloud directions to real-world use cases and interactive discussions, EMC Forum is definitely worthwhile. Connect with peers, learn from experts, and get solution demos. Hundreds of your colleagues attend; you should, too!

Keynote Speaker,
Patricia Florissi

Patricia Florissi has been vice president and chief technology officer for EMC's Americas sales organization since 2010. She also holds the honorary title of EMC distinguished engineer. As Americas CTO, Florissi helps define the company's mid- and long-term technology strategy and serves as liaison between EMC and its customers and partners. 

More information...

Patricia Florissi

EMC Forum EMEA 2013
Lead Your Transformation

Get ready for EMC Forum 2013 – the one-day technology conference that helps you lead your company’s IT and business transformation.

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Event Date & Location

Date: November 4, 2013, 08:30 - 14:00
Venue & Cost: David Intercontinental Hotel, FREE
Address: 12 Kaufman Street, Tel Aviv, 61501, Israel
Phone: +972-3-7951111

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Westminster Park Plaza


08:00 Registration
09:00 – 10:30 Keynote
10:30 – 11:00 Break
  Grand Ballroom A Grand Ballroom B Grand Ballroom C Royal Ballroom I Royal Ballroom H
11:00 – 11:45

Lead Your Cloud Transformation
Yaniv Giat, EMC

Next Generation EMC: Lead Your Storage Transformation
Yochai Gal, EMC

Data Transforms Business
Moti Ashkenazi, Pivotal, EMC

EMC ScaleIO: Elastic Converged Storage
Boaz Palgi, ScaleIO, EMC

Transformation: Virtualizing Your Business Critical Applications
Arik Levy, EMC

11:45 – 12:15

VMware and EMC: Enabling IT as a Service for Your Organization
Nati Amsterdam, VMware

Next Generation Unified Storage: VNX Re-defines Mid-Tier Price/Performance
Zvi Bruner, Team Netcom

Leading Innovation in the Data Center
Ami Ben Amram, Cisco

Attend this presentation to learn the advantages of Cisco UCS, Cisco Unified Fabric, and Cisco Unified Management. The Cisco Unified Data Center can change the economics of the data center by unifying networking, compute, storage, virtualization, and management into a single platform. The results are operational simplicity and business agility, which are essential for virtualization, cloud computing, and deploying IT-as-a-Service. Find out why infrastructure matters and how Cisco and EMC solutions can decrease costs, enhance scalability, and improve performance.

VPLEX Continuous Availability: Stretching and Extending Clusters Over Distance
Opher Bettan, Bynet

Microsoft Applications: Speed The Journey To Your Virtual Private Cloud
Yael Bem-Ari, Taldor Communications

12:15 – 12:45

True Storage Virtualization with EMC ViPR Software-Defined Storage
Eitan Segal, EMC

Flash.Next: Zero To One Million IOPs In A Flash
Yuval Ruttkai, EMC

Taking command of Big Data: Hadoop Analytics + Isilon Scale-Out Storage
Shai Harmelin, EMC

What's New with EMC Backup Software & Data Domain
Mark Friedman, TeraSky

Business Critical Applications, Powered by Unified Storage
Shachar Marchom, EMC

12:45 – 13:15

Focus on Business Not Infrastructure with VCE Vblock™ Systems
Erez Batish, VCE

Infrastructure Management for Software-Defined Data Centers
Eitan Segal, EMC

Scale-Out NAS, Now and in the Future
Paker Genady, EMC

New Strategies for Backup and Archive of Critical Applications
Tomer Genady, EMC

Optimize Your Oracle Database Environments With EMC And Vmware
Rafi Ben Shahar, EMC

13:15 – 14:15 Lunch


Adrian McDonald

Adrian McDonald President, EMEA at EMC based at EMC's UK & Ireland headquarters in Brentford, Middlesex. Charged with ensuring that EMC's Sales, Technology Solutions, Customer Service, and Partner/Alliance groups evangelise the unique value that EMC brings to both customers and business partners.

Adrian previously oversaw EMC's EMEA-North region, before assuming overall responsibility for EMEA in July 2012. Previously, from 2003 to 2011, Adrian served as Senior Vice-President & General Manager for EMC's business in the UK & Ireland. His tenure was characterised by a relentless focus on innovation, notably with a successful services- and solutions-led agenda which Adrian introduced and which continues to underpin the company's drive for market-share capture.

Since joining EMC in 1988, Adrian has held a variety of US-based, international and global positions. During the 1990s, he helped establish and then run many of EMC's international subsidiaries. After successfully running individual country operations, in 2000 Adrian was appointed Vice-President and managed EMC's Germany, East Europe, Middle East and Africa region. Adrian holds a BA Hons degree in History and Politics from Warwick University and is an alumni of Columbia Business School.

Patricia Florissi Vice President, Global CTO Distinguished Engineer EMC Corporation

Patricia Florissi holds the title of Vice President and Global Chief Technology Officer (CTO) for EMC Sales. As Global CTO, Patricia’s responsibilities include defining mid and long term initiatives that strengthen and expand EMC’s technical and strategic positioning in the market. Patricia also acts as the liaison between EMC and our customers and partners, to place EMC technologies in the context of their businesses, fostering stronger alliances and delivering higher value solutions to EMC clientele. Patricia holds the honorary title of EMC Distinguished Engineer, having been nominated in October 2007.

Patricia joined EMC in February 2005 via the System Management Arts (SMARTS) acquisition as a Distinguished Technologist in the Ionix business unit, and became the CTO for Ionix in November 2005. As CTO, Patricia was responsible for defining, and communicating the medium- to long-term vision EMC would embrace for delivering solutions to automate the management of Information Infrastructure resources. Patricia was appointed Strategic Initiative Leader for Governance, risk and Compliance (GRC) in August 2008, where she was responsible for leading the research, design, execution, and communication of EMC’s GRC vision and strategy. Patricia was appointed Americas CTO in January 2010, Americas and EMEA CTO in April 2011, and Global CTO in July 2012.

Before joining EMC, Patricia was the Vice President of Advanced Solutions at Smarts in White Plains, New York. In that capacity, Patricia was responsible for researching emerging technologies and for defining the strategy that Smarts would take in bringing solutions to market to address the challenges introduced by these technological advances. Patricia led the research, design, and first release of over half a dozen products.  These have been driving millions of dollars in revenue and still remain in the market today.

Patricia is an EMC Distinguished Engineer, holds a Ph. D. in Computer Science from Columbia University in New York, graduated valedictorian with an MBA at the Stern Business School in New York University, and has a Master's and a Bachelor's Degree in Computer Science from the Universidade Federal de Pernambuco, in Brazil. Patricia holds multiple patents, and has published extensively in periodicals including Computer Networks and IEEE Proceedings.



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