ISV EMC Smarts Specialty

The EMC Velocity² ISV Smarts Specialty comprises partners who offer solutions that integrate with and complement EMC Smarts solutions. Through our ISV Smarts Specialty program, model development and integration partners gain access to technical, marketing, and sales resources designed to enable the delivery and deployment of EMC Smarts network, application, and storage management solutions.

Vendors become members of the ISV Smarts Specialty when they commit to integrate, test, and support their applications with Smarts applications by licensing Smarts application programming interfaces (APIs).

EMC supplies the support that partners need for all four stages of an engagement—from the initial knowledge transfer to integrating, marketing, and selling Smarts solutions. Partners receive assistance through each phase including access to EMC best practices for each stage of the process and clear completion milestones for continued partnering success.

Program benefits

ISV Smarts Specialty benefits and resources are based on a tiered system, according to the degree of your integration with EMC Smarts products and solutions and your success in installing your products and solutions in conjunction with Smarts products and solutions.

ISV Smarts Specialty tiered system comprises the following four tiers:

• Empower — Engage with us in a thorough knowledge transfer phase at the beginning of our engagement to develop valuable best practices and resources that will help you get started with your EMC Smarts integration. Also, use templates that clearly lead you through each stage of the engagement process, including key benefits and resources.
• Integrate — Receive extensive support from EMC throughout the integration process, including training, developer support, and technical feedback sessions. Also, license EMC Smarts application programming interfaces (APIs) so you can thoroughly integrate your applications with Smarts products and solutions.
• Market — Access opportunities and resources to promote Smarts products and solutions to your customers for increased visibility and demand.
• Sell — Take advantage of resources to help drive sales campaigns and generate revenue—from field sales mapping sessions to participation in jointly funded campaigns.