Distributors

EMC Velocity² Distributors are partners authorized to distribute EMC hardware, software, and services to an authorized community of EMC value-added reseller (VAR) partners. Our distributors gain progressive rewards for themselves and their partners’ increased revenue attainment and investment in EMC products through value-based pricing, performance rebates, and cooperative or marketing funds.

Distributor program models

In order to help your business grow with EMC, choose from the following distributor models that best suit your company's needs:

• Value-Added Distributors — Become accredited in EMC's Proven Professional Program and distribute a comprehensive portfolio of EMC's best-in-class hardware, software, and services with a high level of technical competency. You will be able to support high-complexity products and sell a full line of EMC hardware and software products with value-added services.
• Volume Distributors — Carry a wide range of manufacturers with a Wintel focus and the ability to support low-complexity products. You will need to have a primarily national or international reach and sell a limited set of EMC products. Given the broad selection of coverage, if you only distribute EMC software, you will sell a focused group of EMC software lines.

Program benefits and requirements

As a distributor, you will have a single point of contact for all aspects of relationship management as well as access to the following core program benefits:

• EMC's market leadership and quality products, backed by award-winning service and support.
• World-class competency and skills development programs.
• State-of-the-art business development and marketing support tools.
• EMC-qualified leads and lead-generation tools to reduce costs and accelerate time to market.

The EMC Velocity² Partner Program for Distributors is designed to align with your business model and investment level. The program's core set of requirements is based on the following factors:

• Revenue targets.
• Training and accreditation requirements.
• Rollout of the Velocity² Solution Provider Program to your partners.
• Other business practices such as sales forecasting and business planning.