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EMC Forum 2012 – Transform: Business+IT+Yourself

Get ready for EMC Forum 2012: the one-day conference that aims to transform the way you see the future of business, IT – and yourself.

  • Learn why cloud computing and virtualisation are key to mastering the new IT realities.
  • Find out how you can unlock the value in Big Data for your business.
  • Discover the knowledge, skills and support that will transform you to meet the challenges ahead.

EMC Forum is a unique opportunity to connect and network with your peers in the region. You’ll hear local and international insights from high calibre keynote speakers and presenters, and case studies featuring the latest integrated solutions from EMC and our partners. To complete the package, a hand-picked selection of our partners will be exhibiting their products, and our VLab will offer technical training from EMC engineers.

Don’t miss this essential event. Register now to join EMC and our partners at EMC Forum 2012.



Month 1, 2012






Street 2
55555 City

Venue site »

Time is running out

Register today to learn how you can transform your IT organization, transform your business, and accelerate your career.


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Brian Gallagher, President, Enterprise Storage Division, EMC

Brian Gallagher is President, Symmetrix and Virtualization Product Group within EMC Information Infrastructure Products. With 2009 revenues of $14 billion and approximately 43,000 employees, EMC is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information.

Gallagher leads the Symmetrix and Virtualization Product Group, which is responsible for the architecture, design, development, and support of all Symmetrix and storage virtualization platforms and software applications. EMC Symmetrix is the market-leading, high-end storage array, and has held that position for well more than a decade. Gallagher oversaw the development of the EMC Virtual Matrix Architecture and the EMC V-Max system, EMC’s most significant and advanced new storage architecture since the company first introduced the Symmetrix 19 years ago and created the high-end storage industry. He reports directly to Pat Gelsinger, President, EMC Information Infrastructure Products.

Immediately prior to this role, Gallagher lead the Symmetrix Product Group, with responsibility for the hardware, software, quality assurance, and e-Lab organizations, including the development of mainframe and open systems host applications. He was named Vice President, Symmetrix Hardware Engineering in 1997 and promoted to Senior Vice President in 2000. Gallagher has been with EMC for more than 25 years and has been designing and developing advanced information storage products for even longer. Prior to joining EMC in 1985, he developed disk and tape storage products for Wang Laboratories’ VS Systems.

Gallagher received a BS in Electrical Engineering from Tufts University in 1982 and an MS in Electrical and Computer Engineering from Worcester Polytechnic Institute in 1990. He holds 13 U.S. patents and has 10 patents pending.


8:00 - 9:00 Registration
9:00 - 11:00 Welcome & Opening
Danny Neuberger, Israel Country Manager, EMC
Brian Gallagher, President, Enterprise Storage Division, EMC
Chad Sakac, Senior Vice President, Systems Engineering, EMC
11:00 - 11:30 Coffee Break
11:30 - 14:00 5 Parallel Sessions
Session Transform IT - Cloud Transform IT - Storage Transform IT – Backup & Protect Transform IT – Management Transforming Business

Presentation 1
11:30 - 12:15

Building an Efficient and Flexible Virtual Infrastructure

Cloud computing transforms IT, delivering dramatically higher IT efficiency and agility. An automated private cloud is the first step – creating a dynamic pool of compute, network and storage resources Virtualization is the foundation to this dynamic pool leading up to a private cloud. Choosing the right infrastructure that is scalable, flexible and efficient is critical to a successful virtualization environment.

Itzik Reich, vSpecialist Technical, EMC

Transforming Storage:
An EMC Overview

EMC offers the broadest portfolio of purpose built storage platforms. Learn how EMC’s latest storage family enhancements can help you transform your storage infrastructure.

Yochai Gal, Technologist Strategic Advisor EMEA South, EMC

View presentation »

Transforming Backup and Recovery

By transforming your backup, recovery & archive strategy you can manage unrelenting data growth and your virtualization journey. In this session we will detail important market trends and describe how to accelerate your backup and archive transformation.

Tomer Gardi, Senior Technology Consultant, EMC

View presentation »

Getting Ready for Cloud Services? Transform your IT Management!

Eitan Segal, Technology Consultant, EMC

View presentation »

Big Data Transforms Business

Businesses that can exploit Big Data to improve their strategy and execution will distance themselves from competitors. However, Big Data cannot be handled by traditional IT infrastructures due to its petabyte scale, multi-source and real-time characteristics. A new approach is needed. Attend this session and learn the new approach to Big Data enabling you to gain insights and transform into a predictive enterprise.

Koby Lif, EMC

Presentation 2
12:15 - 13:00

VMW 2012 Updates

Ofir Zamir, SE Manager, Mediterranean, VMware

FLASH 1st - The Storage Strategy for the Next Decade

This session discusses the FLASH 1st storage strategy and how FLASH is the first line of defense of a modern, dynamic storage hierarchy. We further explore new FLASH deployment models like host based PCIe FLASH and all FLASH arrays. This session also discusses a business driven sizing model that enables you to quickly and precisely estimate just how much FLASH, 15K HDD and NL HDD is needed for the optimal FLASH 1st strategy.

Opher Bettan, Director of Engineering, Bynet Data Communication

View presentation »

Access Anywhere Protect Everywhere – Application Availability and Recovery in Private Cloud environments

Understand how EMC VPLEX and EMC RecoverPoint can be used to enable continuous storage availability, continuous application availability and granular corruption protection across multi-site private cloud environments.

Zvi Brunner, VP Technology, CTO Malam-Team Group

Cisco, EMC and Intel Leading Innovation in the Data Center

Ami Ben-Amram, Data Center & Virtualization Architecture leader

Introduction to Big Data Analytics

Ophir Kra-oz

13:00 - 14:00 Lunch
14:00 - 16:15 5 Parallel Sessions
Presentation 3
14:00 - 14:45

Running IT-As-A-Service

Many organizations have highly virtualized IT but have yet to re-architect processes to efficiently deliver IT-As-A-Service. This discussion addresses the changes necessary to move to a new model – one which requires IT to transform to an internal service provider, shifting focus from infrastructure cost to business agility.

Yaniv Giat, Technology Consultant, EMC

View presentation »

Transforming Midrange Storage: VNX and VNXe

EMC VNXe and VNX have brought customers unprecedented CapEx/OpEx savings, while winning more than a dozen product-of-the-year awards. Learn about upcoming VNX Family enhancements that will transform how unified storage is deployed, managed, and integrated into VMware environments. With just a little Flash, you can transform your enterprise.

Shahar Marchom, Technology Consultant, EMC

View presentation »

Backup Built for Your Virtual Environment

Don't let traditional backup become the bottleneck to your virtualization strategy. Learn how EMC's backup and recovery solutions can transformation backup and recovery in your VMware and Hyper-V environments.

Mark Fridman, Tera-Sky

View presentation »

SRM Suite Cost effective service levels by optimized storage

Virtualization enables businesses of all sizes to simplify management, control costs and guarantee uptime. However, virtualized environments also add layers of complexity to the IT infrastructure that reduce visibility and can complicate the management of storage resources. The SRM Suite attacks these layers — simply — by providing visibility into the physical and virtual relationships, which are essential to ensure consistent service levels. As customers build out their cloud infrastructure

Eitan Segal, Technology consultant, EMC

View presentation »

Introduction to Greenplum Database and HD (Hadoop)

Ofir Manor, Pre Sales Technical Architect, EMC Greenplum

Presentation 4
14:45 - 15:30

VSPEX: Choice Without Complexity

VSPEX is a complete virtualization solution, proven by EMC and packaged and delivered by partners. VSPEX gives you the power to choose the technology in your solution while removing the complexity and risk that typically comes with designing, integrating and deploying a best-of-breed solution. Learn from EMC and our channel partners how VSPEX is making it easier than ever to get to your private cloud.

Yoel Ben-Ari, Solution Architect and alliance

View presentation »

EMC Isilon Scale-out Storage is Ready to Transform Business

A torrent of unstructured data demands innovative ways for enterprises to manage, protect, store and extract value from their endlessly growing information. Come see EMC Isilon’s industry-leading scale-out storage technology and how it enables enterprises to scale their storage environments simply, efficiently, and cost-effectively to meet the most demanding growth curves and business needs.

Shai Harmelin, Principal Systems Engineer EMED Isilon, EMC

View presentation »

May the cloud be with you - The force behind Data Center Network Transformation!

Eldad Siminchi, Brocade

View presentation »

Delivering Storage as a Service

EMC ISM technology enables the first step in the IT as a service model, allowing the automation of routine storage administrative tasks, enables IT to provide Storage as a Service to the entire business by reducing storage provisioning, remediation and reclamation from days/weeks to minutes.

DeCaso, Rodrigo

View presentation »

Big Analytics for Big Data - High Performance Analytics.

Sharon Haroz, SAS

Presentation 5
15:30 - 16:15

Managing and Securing  Your Cloud Infrastructure

Cloud architectures offer the promise of agility and efficiency, but to harness the full power of these new technologies, you need to manage and secure resources differently. Learn more about the best practices and solutions for automating and standardizing infrastructure management and security across compute, network, and storage in your data center.

Zion Zatlavi, Senior Technology Consultant, RSA,EMC

Accelerating Storage Transformation: VMAX and VPLEX

CIOs are increasingly embracing the Hybrid Cloud as the opportunity to run their businesses smarter and more efficiently. To help them meet the many challenges they’ll face in moving to the Cloud, EMC is defining and delivering products and technologies to enable this transformative journey. Come see EMC’s pace-setting products—VMAX, VPLEX, and RecoverPoint—and how they work together to accelerate transformation to the Hybrid Cloud.

Rafi Ben-Shahar, Advisory Technology Consultant, EMC

View presentation »

Take Application Backup to a New Level with EMC Purpose Built Backup Appliances

IDC research shows the market is aggressively moving away from tape-based backup and recovery processes. Demand is exploding for purpose built backup alliance (PBBA) and EMC is leading the way. This session covers best practices and customer examples to mange an ever-widening set of application backup workloads.

Ron Davidi, Senior Technology Consultant, EMC

View presentation »

Virtual Data Center Visibility

Unified management of physical and virtual IT environments, a key enabler for cloud computing. With VDC Visibility, you gain the management insight and understanding necessary to allow your organization to leverage the full value, power, and flexibility of a virtualized environment, and not let operational management of the virtualized environment become an impediment to delivering service assurance”

Antonio Romeo, EMC

View presentation »


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